cQube Journey

January 2022
Problem identification
With the retail industry’s adoption of “headless” commerce architecture in 2020, the concept of “Composable Commerce” created a market frenzy. Leading eCommerce platforms and solution providers concentrated on “frontend composability” to create headless solutions aimed at enhancing customer experience. While these composable solutions offered rich frontend features, there was little clarity regarding how the monolithic and legacy backend integrations supply the necessary data for these frontend capabilities to function.
April 2022
Discovery of solution concept
Our team recognized the need for an “integration and data composability” solution. The objective was to architect a unified data platform that could integrate, transform, and manage enterprise data across multiple sources and destinations with bi-directional workflows. Leveraging our technical expertise in digital commerce solutions, we chose to tackle this challenge for the retail industry, specifically targeting omnichannel retailers to develop a proof of concept for our innovative clients.
October 2022
First cut - the OG tool
cQube is now fully operational in live retail systems, facilitating complex eCommerce and Order Management System (OMS) data integrations for leading omnichannel retailers in the US and Canada, transforming millions of data records daily.
January 2023
First client experimentation
March 2023
Product conceptualization
July 2023
Onboarding a major retailer
August 2024
Stabilized and secure product architecture
January 2025
Market ready product launch

cQube value proportion

cQube’s primary goals are to reduce your total cost of ownership (TCO) and increase revenue by effectively managing enterprise data.

Upgrade Your eCommerce Performance With a Cost-effective, Modern Storefront

If your legacy eCommerce frontend limits functionality, hampers site performance, or negatively impacts SEO, our platform-agnostic storefront upgrade will be transformative. Built on leading architecture and Domain Driven Design (DDD) principles, our storefront is secure, scalable, and customizable to your business needs. Our modern storefront will help reduce the total cost of ownership (TCO) required for implementing a new eCommerce platform, while allowing your teams to experiment with new customer-centric AI tools.

Empower Your Business Teams With Data-driven Insights and AI Enablement

An organization’s ability to be profitable by leveraging Artificial Intelligence (AI) capabilities is contingent on the quality of its underlying data and insights to recognize the right opportunities for enhancing customer experience.

cQube’s data orchestration tool has the capability to process vast amounts of data from hundreds of sources and perform necessary transformations required for target systems. By storing inbound data, cQube enables intelligence development for pattern analysis and data validation, assessing the necessary delta information for downstream use.

Organizations must recognize that challenges in data-driven decision-making and AI enablement stem from poor data management and a lack of understanding of key data elements impacting business functionality, not just inadequate data collection from frontend applications.

Automate data orchestration and transformation across siloed eCommerce applications

cQube’s low-code data model and integration setup reduces the complexity of collating data across multiple applications and customizing enterprise integrations

Empower business admins to manage data workflows

To streamline decisions related to data ownership, cQube empowers business users to create and manage no-code workflows based on functional requirements. As business priorities shift, users can easily update workflow configurations or adjust batch job frequencies

Reduce dependency on costly, code-heavy middleware solutions

cQube is designed as a low-code, no-code platform that can be primarily managed by business users through configurations Over the past decade, retail organizations have faced challenges relying on IT teams to manage data via complex middleware setups and heavy customizations to meet business needs

Minimize issues due to poorly managed data operations

Retail organizations often struggle to manage cross-functional eCommerce data operations on a single platform. cQube’s notification management and reporting capabilities enable proactive management, validation and resolution of data issues shared across business teams.

What’s Next? Innovation Sneak Peak

Composable eCommerce solutions can be a double-edged sword. While they simplify complex frontend problems by implementing specialized applications, they can also lead to data paralysis by overwhelming organizations with excessive data from these individual applications and hindering decision-making.

Moreover, Artificial Intelligence (AI) is disrupting the retail industry’s landscape. To stay competitive, eCommerce organizations must balance delivering expected business outcomes while adapting to the rapid changes AI brings to entice customers. Our innovation team has identified two key areas to assist retail organisations deal with AI readiness

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